Our Story

Our Philosophy  โ€”  ๐˜ฆ๐˜ฏ๐˜ซ๐˜ฐ๐˜บ ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ๐˜ฅ๐˜ข๐˜บ ๐˜ฎ๐˜ฐ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ด

In the rush of modern life, we often overlook the simple joys found in daily rituals. Whether it's enjoying a morning coffee, nourishing ourselves with a comforting, home-cooked meal after a long day, savouring a slow breakfast on weekends โ€” these small moments of self-care help us recharge and find balance in our busy lives. With this purpose in mind, ๐ž๐ง๐ฃ๐จ๐˜ was born to curate thoughtfully designed, well-crafted wares which will transform daily routines into meaningful, sensorial experiences. โฃโฃโฃ

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Our Story

enjoY was founded by Joy, a homebody mama who loves preparing homemade meals for her little family. With a background in fashion design and visual merchandising, Joy developed a deep understanding and appreciation of how form, function, and aesthetics can work together to elevate everyday living.

Joy focuses her curation on South Korean brands, whose values and design philosophy align closely with enjoY's ambition to make beautifully designed, practical pieces accessible for local homebodies and home cooks.